おかしな話ですね、でもそれはなぜでしょう？
それはお客様はクオリティをマーケティングでは感じられないからです、クオリティは製品やサービスを利用や経験した時に初めてクオリティを感じます。
つまり使ってもらってクオリティを感じてもらう為にはどうしたら良いのでしょう
それは、マーケティングに沢山お金をかけるのではなく、より良い商品作りにお金をかける事です。
良い商品、サービスなら皆が使いたくなります、使ってもらえればクオリティを感じる事ができるのです。クオリティの高い製品を作り、お客様からフィードバッグをもらうことによりイノベーションを起こす事ができるようになるのです。・・・・
日本式ビジネス
マーケティングが物を売るのではなく、素晴らしい製品やサービスを体験する事により物が売れるのです。
短期的なSEOやMEO、インスタやYouTubeで視聴率を得たところで、製品やサービスがつまらない物であれば、いつかはお客様に飽きられます。
偽物をマーケティングでカバーしても、すぐバレるのです。
コツコツと良い商品やサービスの向上に努めれば、やがてビジネスもうまく行くでしょう。
短期勝負のマーケティングやコンサルタントのトリックはやはりトリックで終わってしまうのです。
It is funny that Do not use quality in their marketing are the Japanese, you never see them using quality in their marketing it’s only the American companies that do and yet if you ask people on the street which products have the best reputation for quality they will tell you the Japanese products, now why is that how could that be? The answer is because customers don’t form their opinion on Quality from marketing they don’t form their opinion on quality from who won the Deming award or who won the Baldrige award they form their opinions on quality from their own experience wth the products or the services and so one can spend enormous of amount of money on quality one can win every quality where there is an yet if your products don’t live up to it customers will not keep that opinion for long in their minds and so I think what we have to start is with our products and our services not with our marketing department we need to get back to the basics and go improve our products and services now again quality isn’t just the product or services it’s having the right product, knowing where the markets going and having the most innovative products is just as much as a part of quality as the quality of the construction of the product when you have it and I think what we’re seeing is quality leaders of today have integrated the quality technology well beyond their manufacturing now going well into their sales and marketing and out as far as they can to touch the customer and trying to create super efficient processes back from the customer all the way through to the delivery of the end product so that they can have the most innovative products understand the customer needs fastest etc, in most companies if you’re new and you ask you know why is it done this way the answer is because that’s the way we do it here or because that’s the way it’s always been done and in my opinion the largest contribution of this quality thinking is to approach these ways of doing things these processes at scientifically where theory behind why we do there is a description of what we do and most importantly there is an opportunity to always question what we do and this is a radically different approach to business processes than the traditional one because it’s always done this way and that single shift is everything in my opinion because it in that shift is tremendouse optimistic post of view about the people that work in a company it says these people are very smart they’re not pawns they’re very smart and if given the opportunity to change and improve they will they will improve processes if there’s if there’s a mechanism for it and that optimistic humanism I find very appealing and I think we have countless examples that it works
