What you think , you became
What you feel, you attract
What you imagin, you create.



Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
- Steve Jobs (スティーブ・ジョブズ) -

If today were the last day of my life, would I want to do what I am about to do today?
- Steve Jobs (スティーブ・ジョブズ) -
もし今日が人生最後の日だとしたら、今やろうとしていることは 本当に自分のやりたいことだろうか?

I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers.
- Steve Jobs (スティーブ・ジョブズ) -

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
- Steve Jobs (スティーブ・ジョブズ) -

It’s only by saying no that you can concentrate on the things that are really important.
- Steve Jobs (スティーブ・ジョブズ) -

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
- Steve Jobs (スティーブ・ジョブズ) -

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
- Steve Jobs (スティーブ・ジョブズ) -

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
- Steve Jobs (スティーブ・ジョブズ) -

Your customers dream of a happier and better life. Don’t move products. Enrich lives.
- Steve Jobs (スティーブ・ジョブズ) -

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
- Steve Jobs (スティーブ・ジョブズ) -

The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.
- Steve Jobs (スティーブ・ジョブズ) -